Brits ban ad featuring car driving too fast

A section of a Jaguar comercial featuring "Thor: The Dark World" star Tom Hiddleston portrays a car that's driving too fast. (Kevin Winter, 2013 Getty Images)
A section of a Jaguar comercial featuring "Thor: The Dark World" star Tom Hiddleston portrays a car that's driving too fast. (Kevin Winter, 2013 Getty Images)
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Updated: 7/16 9:43 am

A commercial for Jaguar featuring movie villains Tom Hiddleston, Sir Ben Kingsley and Mark Strong has been banned over fears it could promote irresponsible driving.

The TV commercial featured appearances from all three British stars and focused on their reputations for playing big screen bad guys. The commercial featured the slogan "It's good to be bad."

However, one portion of the commercial has drawn the wrath of the U.K.'s advertising watchdog Advertising Standards Authority. They say the scenes that feature Hiddleston driving a Jaguar promote speeding.

The ruling reads, "We considered that the second part of the ad suggested that the car was being driven at excessive speeds and that the ad therefore encouraged irresponsible driving... The ad must not appear again in its current form... We told Jaguar Land Rover (the company) not to portray speed of driving behavior that might encourage motorists to drive irresponsibly in future (sic)."

  Copyright WENN.com
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