Cheek enhancement is a cosmetic surgical procedure used to build a person's cheekbones to bring a more desired balance to the face. A relatively flat cheekbone can be enhanced or made more prominent with the insertion of cheek implants. The implants may be inserted in conjunction with other procedures, such as a facelift, or inserted as a separate procedure. They can be placed either through an incision in the mouth, through a lower eyelid incision, if eyelid surgery is being performed, or through a facelift incision. The procedure takes approximately 90 minutes and is done under IV sedation or general anesthetic. Swelling is to be expected, but . recovery is quick. A patient can resume driving after a few days and can begin exercising after only two weeks. As with any medical procedure there are certain inherent risks involved that should be discussed with a qualified physician. Insurance usually won’t cover these procedures because they are considered cosmetic. For more information on cheek implants, contact a cosmetic or plastic surgeon.