Ask Joe: Is Grand Sierra's new sign too bright?

Reported by: Joe Hart
Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large
Share
Updated: 8/14 1:31 pm
Question:

From the Ask Joe file, you might have noticed the Grand Sierra has a new sign on the side of their building. It is an electronic sign and a couple of viewers have questions about it.

One viewer got in touch through Facebook, and another, Chet Mallory, wrote in asking if the Grand Sierra's new sign can be dimmed at night? He said he lives six miles away and it lights up his house all night long.

Answer:

The new marquee faces Interstate 580 on the west side of the hotel. It is bright, because it is designed to get people's attention. Chet lives on Hawken Road in Caughlin Ranch, and he sent us a couple of pictures showing the lights shimmering in the distance.

Joe checked with Kerin Rowe, the Director of Advertising at the Grand Sierra. Rowe said they have not received any complaints or inquiries about the new lighting. But she also said it is still under refinement, and the final intensity has not been determined yet.

So it sounds like they are still tweaking it. If you go to the Grand Sierra Resort website, there is a Contact Us button at the bottom of the home page. Click on it, and you can send them an email with any feedback about the lighting or any other issues, and they will make sure your comments get routed to the appropriate department.
Share
10 Comment(s)
Comments: Show | Hide

Here are the most recent story comments.View All

Brock - 9/11/2014 9:15 AM
0 Votes
I'm trying to agree with both the pros and cons of this sign. However, with that said, all of those critics are just simply asking if it can be simply toned down. Just a little. Yes. I live west of this sign. Maybe 5 miles away. My back yard faces east. Yes. Directly facing GSR. The marquee's brightness literally lights up the back of my house. I'm just not convinced that was the intention of GSR when they put this sign up. It's simply way too bright. I don't believe anyone can dispute that. Does it really need to be so bright? Common on GSR. Just tone it down a little. It's light pollution and not pretty in any way. Thanks in advance

WilyCoyote - 8/28/2014 4:40 PM
1 Vote
First of all, this is not just a case of living "around the airport" or even near most of the casinos; the sign is invading the space of homes 5, 7, 10 or more miles away. Second, these neighborhoods and people were established here long before the sign came along. Third, the "sign" doesn't serve any advertising purpose by being so obnoxious -- it cannot be read from that distance but serves only to assault the senses in order to distract and annoy for attention. If it were a foul odor or a grating sound, it wouldn't be tolerated in any community, so why is this visual pollution allowed here? No other casino's "bright lights" are a problem like this. Grand Sierra should respect the community it profits from and tone down the sign.

WilyCoyote - 8/28/2014 4:38 PM
1 Vote
First of all, this is not just a case of living "around the airport" or even near most of the casinos; the sign is invading the space of homes 5, 7, 10 or more miles away. Second, these neighborhoods and people were established here long before the sign came along. Third, the "sign" doesn't serve any advertising purpose by being so obnoxious -- it cannot be read from that distance but serves only to assault the senses in order to distract and annoy for attention. If it were a foul odor or a grating sound, it wouldn't be tolerated in any community, so why is this visual pollution allowed here? No other casino's "bright lights" are a problem like this. Grand Sierra should respect the community it profits from and tone down the sign.

WilyCoyote - 8/26/2014 10:34 AM
1 Vote
Anything craptacular is OK because we live in Nevada? We're not all dumb rednecks or "Ahole"s. People make Reno, not just casinos. Live and let live but what's wrong with a little tastefulness and concern for quality of life in your home?

kdavis52 - 8/14/2014 5:11 PM
3 Votes
Excuse me but you moved to a Casino town. Get used to the bright lights. Sounds just like people complaining about aircraft noise around the airport. I agree with JustSomeAhole.

sierra11 - 8/14/2014 2:31 PM
0 Votes
It figures, the Bass Cleff being from San Francisco knows people sue over this kind of thing there!

JustSomeAhole - 8/14/2014 12:46 PM
3 Votes
Buy shades, whiner. You bought (or built) where ye may survey all.

Kramer - 8/14/2014 11:49 AM
1 Vote
besides dumping yer rants on people, have U 2 considered the actual issues? 'cause it's Nvada, is it OK to shine a laser beam anywhere??

clarkenv - 8/14/2014 9:55 AM
1 Vote
Wow! I think it looks great! In Nevada, GO FOR IT! Don't like it. Move! This is NEVADA! No one is going to tell me or anyone else what to do! That is why we moved here from Califorwegotyou! The Northwest needs to remember were they live!

sierra11 - 8/13/2014 6:47 PM
4 Votes
Let me tell you about the cry babies up on the side of the North West! I know of numerous wealthy cry babies that like to complain about everything! I was once doing a job at a doctors house that was killing all the cotton tail babies for eating some of there plant's! That's right, because they put there house on the side of the hill where the habitat did there own thing did not fit with the new mansion. EXTERMINATE everything in existence cause it doesn't fit with the new rich utopia. Cry about this, cry about that.............kill the bear's or coyotes. Go away tenderfoots, this is Nevada, you can't handle it here then leave, good riddance!
NEWSCASTS ON DEMAND

What's On

All content © Copyright 2014 Intermountain West Communications Company. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.
You may also view our Sitemap

Inergize Digital This site is hosted and managed by Inergize Digital.
Mobile advertising for this site is available on Local Ad Buy.