From the Ask Joe file, you might have noticed the Grand Sierra has a new sign on the side of their building. It is an electronic sign and a couple of viewers have questions about it.
One viewer got in touch through Facebook, and another, Chet Mallory, wrote in asking if the Grand Sierra's new sign can be dimmed at night? He said he lives six miles away and it lights up his house all night long.Answer
The new marquee faces Interstate 580 on the west side of the hotel. It is bright, because it is designed to get people's attention. Chet lives on Hawken Road in Caughlin Ranch, and he sent us a couple of pictures showing the lights shimmering in the distance.
Joe checked with Kerin Rowe, the Director of Advertising at the Grand Sierra. Rowe said they have not received any complaints or inquiries about the new lighting. But she also said it is still under refinement, and the final intensity has not been determined yet.
So it sounds like they are still tweaking it. If you go to the Grand Sierra Resort website
, there is a Contact Us button at the bottom of the home page. Click on it, and you can send them an email with any feedback about the lighting or any other issues, and they will make sure your comments get routed to the appropriate department.