RENO, Nev. (KRNV & MyNews4.com) -- The world's greatest classic car auction is rolling into Reno in a big way.
"I'm hoping we have 75,000 people who come through our front gate at the auction," Barrett-Jackson Vice President of Sales and Marketing Phil Neri says.
That means 15,000 more people are expected to come to Reno-Tahoe for the auction than attended the auction last year in Las Vegas.
"I think we can surpass that attendance that we've had in Vegas here in Reno," Neri says.
To get a better picture of what kind of money comes along with a crowd the size of 75,000 News 4 asked Barrett-Jackson to run the numbers. They tell us in 2011, the auction pumped $36 million into Las Vegas' local economy.
Hot August Nights alone brings in anywhere from $200 to $300 million over six days to the area. Executive Director of Hot August Nights Tony Marini says adding Barrett-Jackson to the mix could boost the economic impact to $300 million.
"Exciting to see what this can do together and what we can grow it into in the future," Marini says.
We sat down with Reno City Manager Andrew Clinger to find out where all money goes from the event could go.
"I mean it pays for public safety, infrastructure, a lot of things," Clinger says.
All because out of those 75,000 people who might come a majority of them will visit from out of town which means they'll need to stay in local hotels, eat out, and shop in local stores.
"Then you look at the fuel tax that goes to the RTC, you look at the room tax that goes to the RSCVA and to the city of Reno. So there's many pieces this of that help these local governmental agencies," Clinger says.
Clinger says money will also make its way to the school district. Yet another example of how far the trickle-down effect goes when an event of this size and stature brings visitors to the area, but it doesn't stop there.
"I don't think most people realize the impact that it's going to have on us this summer not only in terms of money spent, but also potential created by exposing to people who've never given us a second thought to a destination that's much prettier and more intriguing than they ever imagined it would be," Reno-Sparks Convention & Visitor's Authority (RSCVA) President and CEO Chris Baum says.
Baum says the exposure will only multiply with the some 20 hours of live television coverage that'll be on the SPEED network during the auction.
"They'll be cutting away to commercials showing beauty shots of the Sierra Nevada Mountains or downtown Reno. People who aren't even paying attention will get a Reno message and if they are paying attention they're going to learn a lot of things they didn't know before about Northern Nevada," Baum says.
In the meantime ladies and gentleman start your engines Barrett-Jackson is coming to town.
Barrett-Jackson joins Hot August Nights will last three days, August 8-10, 2013.
Hot August Nights is set for August 6-11, 2013.