RENO, Nev. (MyNews4.com & KRNV) -- A founding member of the Burning Man Project shared his vision for the annual festival in the Black Rock Desert on Thursday. UNR and the student chapter of the Society for Range Management hosted Will Roger Peterson for an insider’s perspective on managing Black Rock City.
“Burning Man is difficult to talk about it’s an experiential, extravaganza. It’s a lot to take in and everyone has their own experience,” says Peterson.
Burning Man has become an annual tradition for many in Nevada, and even people around the globe. The event brings in millions of dollars each year. In 2013, nearly 70,000 people attended the festival, and it’s estimated that those attendees spent about $35 million in northern Nevada.
Will Roger Peterson co-founded the Black Rock City, LLC in 1997. Since then, Peterson has worked to improve all aspects of the event. One of the most important missions is to "leave no trace."
Peterson understands the importance of protecting the Black Rock Desert, and as the festival has grown, so has Peterson’s love for the location. “The desert became more important to me than Burning Man.”
To protect the desert, Peterson has created multiple groups, including a public works crew, to ensure that nothing is left behind after the annual event.
As the festival grows, Peterson hopes the message behind it will also expand. “I see an opportunity to spread the culture of Burning Man throughout the world.”
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