RENO, Nev. (KRNV & MyNews4.com) -- If you're not saving money every time you shop, you could be.
There are a few things you can do online and on your smart phone to make sure you're always getting a good deal.
"There's absolutely no reason to pay full price for anything anymore," said Kyle James, founder of Rather-Be-Shopping.com.
James has been running the website for more than a decade. He said he started it because he knows what it's like to stretch your income.
"There's a lot of people out there right now that are struggling," James said. "So any piece of advice that can help them save money and get the best deal, I think is great and I think is worth sharing."
The site focuses on coupons from about 800 retailers, but he also created "Crack the Price Tag Code," a system to help consumers save at popular stores.
"They all have these internal pricing systems and if you know what it means you can save a few bucks," James said.
About a dozen stores are listed, including Target and Kohl's.
James said a Kohl's employee recently gave him a big tip:the store's electronic signs will not only tell you if something is on sale but also if it's about to be.
"If you see the initials NM that stands for new markdown and the employee told me what that means is either that night or the next morning that product is going to go on clearance."
There's also a free Rather Be Shopping smartphone app with online and in store coupons.
"You can pull up the coupon as you're checking out and the cashier can scan the coupon right off your phone," James said.
James also recommends the free Red Laser app.
"You can go into a store and you can scan the barcode, and you can immediately figure out if you're getting the best price or if the guy down the street is selling it cheaper," he said.
James said you should be using coupons on top of sales whenever possible. You can register through the site to get custom email coupons for specific stores or categories.
"It's grown into this really neat resource and I think it helps a lot of consumers figure out if they're getting the best deal or not," he said.