SOUTH LAKE TAHOE, Calif. (MyNews4.com & KRNV) -- Low snow pack in the Sierras this past winter took a toll on ski resorts, but tourism in South Lake Tahoe has not been affected.
Officials say the dry winter did not really affect people coming to South Lake Tahoe, but visitation was not as good as they hoped for.
"Because there's nothing we can say about ourselves that a good snow storm can't say better," said Mike Fry.
Fry works for the Lake Tahoe Visitor's Authority. He said that during winter, tourists do not just come for the snow. "They're coming because we fulfill all of their destination needs, so the people that go skiing here, they want the full experience."
Frye said a lot of tourists associate Lake Tahoe with skiing, so many think winter is the busiest time for the area, which he said is not true. "Summer is, by far, our busiest time, so our first busiest month is July."
One reason for that is the Lake Tahoe Summer Concert Series at Harvey's Outdoor Arena. This year, a lot of big name entertainers, including Lady Gaga and Carrie Underwood will be performing. Officials say getting them here is the luck of the draw.
"Sometimes, the acts you want aren't on the west coast during that narrow window of time, and other times, they are," said John Packer, Director of Entertainment and Public Relations for Harrah's and Harvey's Lake Tahoe. "Last year, we had trouble with August. The first three and half weeks of August, we had no shows at all."
Packer said their concert series is one of the biggest economic booms for the area. "We cannot house everybody who comes to these concerts at Harrah's and Harvey's, so all the motels and hotels and the other casinos in the area, they benefit from people coming into town."
Packer says they expect to have about 16 shows this summer, and they expect the series will be the best one yet.