RENO, Nev. (MyNews4.com & KRNV ) -- The days are getting longer here in northern Nevada, and spring is around the corner. But ski season is far from over.
In fact, Reno is receiving some national attention for being a town that some consider the ideal city for skiiers and snowboarders. For the second year in a row, National Geographic has named the Biggest Little City as one of their top ten emerging ski towns.
While the recognition may not come as a surprise to people who live in the Truckee Meadows, and play on the slopes, it's an honor that one local business is proud to be have.
Hip. Outdoorsy. Students, artists, and yes, skiers. These are the words of National Geographic, describing Reno as one of the top ten emerging ski towns in North America.
"It's nice to keep it a little bit of a secret, but it's also good for the economy and to have more people here," said Luke Jacobsen. "It's a good thing."
Jacobsen, Vice President of Reno-based Moment Skis, has been making and selling skis for just under ten years. "What's great about being in Reno, is that you have easy access to both sides of the lake."
Every ski made in the Moment factory reads "Handmade in the U.S.A.", a mantra that, in a world of mass production, makes each hand-made pair embody the spirit of skiing the Sierras.
"Made in Reno and Made in the USA is a huge part about what Moment is," explained Jacobsen. "There's a culture here, a type of skiing here that is a lot different than anywhere else in the world."
Reno's proximity to so many world-class resorts is what helps Jacobsen and his team make the best ski possible. "To be able to make our skis here, and to test them the next or a couple days after coming up with a prototype, that's huge and that allows us to push our technology a lot more than other brands."
While Reno's popularity as a ski town, and the demand for Moment Skis continues to grow, Jacobsen said that they do not plan on leaving Reno any time soon. "We really enjoy being in here and making skis and we'll do that as long as we absolutely can."
The National Geographic article highlights that there are 18 resorts within a hundred miles of of the Reno-Tahoe International Airport, the densest concentration of ski resorts in North America.
For more on National Geographic's in-depth look at Reno as a ski town, visit this website