RENO, Nev. (MyNews4.com & KRNV) -- San Francisco 49ers players, coaches, and alumni are trading their football gear for winter gear. The 14th annual Winter Fest for Charity event is taking over Squaw Valley this weekend -- all for a good cause.
Proceeds from this weekend's event directly benefit the 49ers Foundation, which is squarely focused on funding community development programs for under-served kids. The foundation believes that, in order to make an impact, they must provide support for kids with a wide range of needs and experiences, from those who have suffered child abuse to those who have been incarcerated.
McLeod Bethel-Thompson, a backup quarterback for the Niners, says impacting children's lives means a lot to him.
"It's what I love to do, it's my second-most passion behind football. [I love] education and helping kids in need. I'm happy to be here and happy to be a part of it."
The foundation is in 22nd year and has donated nearly 24-million-dollars to nonprofits; this weekend alone they hope to raise more than 2-million-dollars.