RENO, Nev. (MyNews4.com & KRNV) -- The City of Reno is trying something new, and they are hoping it gets residents more involved in your local government.
A new public campaign is a strategy designed to promote a series of public forums coming up in April. The campaign seeks your input and your involvement.
In about a half dozen public places, you will see banners, like the one at the Reno Collective. Under the headline "I think Reno can be...", there is room for you to fill in the blank. In the weeks ahead, you will see promotions like television ads.
In the wake of the great recession, this visioning exercise is designed to give city leaders your direction. "We have to be aware we have limited resources and limited staff resources," said Director of Communications Deanna Gescheider. "So as we define that, we want to make sure we're heading in a direction that the community wants us to head."
It is also a way to promote a series of upcoming meetings in April. These meetings will replace Neighborhood Advisory Boards, which were done away with earlier in the year. "What we tried to do is take what was working for the Neighborhood Advisory Boards and keep that going," said Gescheider.
News 4 hit the streets to ask residents to fill in the blank. Not everyone did, but we did not have any trouble getting input.
"I think Reno can be more creative," said Grace Pickard.
"I've been panhandled on the bus. I've been panhandled in grocery stores. It's baloney," said one anonymous resident.
Resident Friederike Topps said, "They need to do something about downtown. They need to improve downtown, so that you get more visitors coming in."
In addition to the TV ads, there will also be print ads, and it will be on social media. The total budget for this campaign is around $3,000.