Denim drive to benefit abused and neglected youth

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Updated: 11/14/2013 12:27 pm

RENO, NEV. (KRNV & Reno Rodeo Foundation is hosting their annual Denim Drive to benefit more than 1,500 abused and neglected youth who are in protective custody and foster care.

The infants, children, and teens who have been rescued from unsafe homes are often hungry and only have the clothes on their backs.

"They're coming from an environment where they've never been cared for or nurtured so to have complete strangers go out and buy them new clothes really it's just so significant on many levels for them and it does help them feel more normal and confident," Reno Rodeo Foundation Executive Director Marie Baxter says.

Baxter says they are accepting new jeans, new white socks, and new underwear.

There are more than 150 denim drop-off locations in 13 Northern Nevada counties and the drive ends December 16.

All clothing and cash donations raised in each county stays in each county.

Baxter also says 100% of all donations will go to buy new clothing.

Also, join News 4 on Friday, November 15, and wear you denim. Friday is "wear your denim to work day" to help raise awareness about the needs of abused and neglected children.

Ways to help:

Visit any Papa Murphy's pizza, Scolari's Food and Drug Stores, Sak 'N Save or Nevada State Bank branch and donate $1 for denim

Visit a participating collection location business in 13 Northern Nevada Counties

Click here for a list of drop-off locations or to donate online

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