RENO, Nev. (KRNV & MyNews4.com) -- Grand Sierra Resort (GSR) recently named Steve Rosen, a gaming and entertainment marketing professional with more than 30 years of experience, as the general manager of the newly renovated Reno property.
Rosen, who currently serves as the chief marketing officer for Santo Gaming, LLC., has worked for various hotel brands, including those in Atlantic City, N.J., Macau and Las Vegas.
Rosen has expertise in casino operations and brand management, player and loyalty program development and all aspects of marketing for domestic and international casinos. Rosen has previously held executive positions in Asia with Las Vegas Sands, Galaxy Entertainment, and Macau Studio City. He was chief marketing officer of Caesars Corporation where he oversaw strategic marketing operations for all of Caesars properties. Further, Rosen developed the first multi-property linked loyalty program in the industry with Grand Casinos in Mississippi. He has spent most of his career in highly competitive markets.