RENO, Nev. (KRNV & MyNews4.com) -- – In an effort to stop domestic violence, Jacksons Food Stores and its customers have donated a total of $155,437 ($80,437 from customer donations and $75,000 matched by Jacksons) in the annual “Give the Gift of Peace” Campaign.
The campaign, which runs from Thanksgiving Day to Christmas, helps raise funds for the prevention of domestic violence and dating violence through community awareness and to provide free legal civil services to victims. Jacksons sold paper doves in $1, $5 and $10 increments in all of their stores in all four states of operation to raise the money, and each state’s money stays local. The totals by state: Idaho $45,212; Washington $44,650; Oregon $44,778; Nevada $20,797.
Jacksons Food Stores and customers have raised over $600,000 since the campaign’s inception in 2003, with the latest campaign being the highest total in the program’s history. In the Nevada market, the Jacksons store at 8755 Red Rock Rd. in Reno sold the most Doves this year, totaling $1,493.
The Nevada Network Against Domestic Violence will distribute the funds directly to survivors of domestic violence for emergency needs and to continue education and outreach efforts in communities throughout Nevada.