RENO, Nev. (KRNV & MyNews4.com) -- On Thanksgiving Day, Jacksons Food Stores and the Nevada Network Against Domestic Violence will launch the “Give the Gift of Peace” campaign, which will run through December 25th to raise funds for the prevention of domestic violence through community awareness.
At the end of the campaign, Jacksons Chief Executive Officer John Jackson will match Jacksons Food Stores customers’ contributions dollar for dollar up to $75,000 with all the proceeds going to the Nevada Network Against Domestic Violence.
Customers can contribute to the campaign by purchasing a paper dove for one dollar at Jacksons Food Stores. In the 2011 campaign, Nevada Jacksons Food Stores customers contributed over $6,000, resulting in over $13,000 in donations, including Jacksons dollar for dollar match contribution. Nevada donations have resulted in over $28,000 throughout the entirety of the campaign.
Tax-deductible contributions to the Nevada Network Against Domestic Violence can be made online at www.nnadv.org