RENO, Nev. (KRNV & MyNews4.com) -- The first Reno Sparks Ca$h Mob of 2013 will highlight a 30-year-old locally-owned business, Sierra Nevada Chocolate Company, at 1286 South Virginia Street, between 10am and 6pm on Tuesday, Jan. 22.
Ca$h Mob consists of consumers spending $10 to &20 dollars in a locally-owned business designated by the Reno/Sparks social media group once per month on a specific day to demonstrate the economic stimulus that results when shoppers choose to “shop local first.”