Lake Tahoe to bid for X Games winter event

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Updated: 1/17/2013 6:36 pm
SOUTH LAKE TAHOE, Calif. (KRNV & MyNews4.com) -- ESPN, which owns the X Games franchise, announced qualified entities representing cities today and Lake Tahoe was listed among the eligible destinations. Finalists will be determined by April 2013 and host cities will be announced by the end of 2013.

The X Games bid is being sponsored by the Lake Tahoe Sports Organizing Committee.Committee partners include the Lake Tahoe Visitors Authority, North Lake Tahoe Chamber/Convention & Visitors Bureau/Resort Association, Heavenly Mountain Resort and Squaw Valley amongst others.

According to ESPN, past X Games winter events have yielded substantial results for host cities. It's estimated that the X Games generates up to $10 million in identifiable benefits. The event, historically held in January or February, has attracted 20,000 to 25,000 spectators per day. The broadcast distribution alone for the X Games Aspen 2012 reached 232 million homes in 192 countries and territories. Exposure included 3.6 million Facebook fans.

Competitions would be conducted at Heavenly Mountain Resort and Squaw Valley.


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