RENO, Nev. (MyNews4.com & KRNV) -- They're more than just sweet treats. They're more than a way to build skills. For Sierra Nevada cadettes Baylee Mee, Marissa Flanders, and Emilie Rodriguez, Girl Scout cookies can make the world a better place.
"We're trying to promote kindness. Kindness everywhere,” says Marissa. “What better way than having a box of girl scout cookies to spread kindness!"
The trio partnered with Think Kindness, a charity based in Reno. In a month's time, they created a video and social media campaign called One Kind Cookie.
It's simple. If you see an act of kindness, reward that person with a personalized box of Girl Scout cookies anonymously.
"A.K.A ‘ninja style’,” explains Marissa. “However you want, just be like, encourage them to [think] ‘who gave me this box of Girl Scout cookies?’ And ‘why did they do it?’ Because you gave them kindness."
They hope to create a ripple effect of good deeds and discourage bullying.
"If somebody is nice to you, then you are nice to other people,” says Baylee. “If they're mean to you, you just spread the meanness.”
That's the same mission for Brian Williams, founder of Think Kindness, and the girls' partner in kind.
"Then I heard the story of these three amazing Girl Scouts, who have taken their efforts within the Girl Scout organization to whole new heights."
They’re setting their goals high from their locally grown idea.
"It concentrates in Northern Nevada, but we want it to spread to coast to coast,” says Baylee.
Already with 1000 Facebook likes and social media kudos across the country, they're on track to exceed their goals.
“Originally when all of us met, we set a goal of 500 pledges, but within 24 hours, we've literally had over 250 pledges come in from coast to coast,” says Williams.
To participate in the #OneKindCookie campaign, visit ThinkKindness.org