RENO, Nev. (KRNV & MyNews4.com) -- Candy bars and lollipops aren't the only treats kids are collecting this Halloween. Cochrane Family Eyecare is taking advantage of the holiday by asking kids to collect used glasses along with their candy.
"It's really easy to tag something really good for the community on to something that youre' doing anyway, so it's not so burdensome," said Jennifer Cochrane, marketing director for Cochrane Family Eyecare. "It makes it exciting."
They reached out to several local groups, including the girl scouts led by local C.E.O. Julia Ratti.
"To get involved in a project where we can help the Lions and Cochrane get the gift of sight into the hands of those who need it was just a no brainer," Ratti said.
The kids turn in the glasses to Cochrane, then they're passed on to the Lions Club to be recycled, which she says costs only eight cents per pair.
"They clean them, find the prescriptions and then send them to where they're needed most," Cochrane said.
Such a small item can have a really big impact.
"Women that have never seen the faces of their children because they've had such awful prescriptions are able to see," Cochrane said. "People are able to get jobs. Kids are able to do better in school."
Ratti says Trick or Treat for Sight isn't just good for those receiving the glasses. It's also good for the kids.
"Halloween, like many holidays, can be one of those things where kids get really excited about everything that they receive, and so teaching them at the same time that it's good to give back is a very important lesson," Ratti said.
That lesson can have a lasting impact.
"Inherently service and giving back is fun, and when girls start doing it they feel so good about who they are it builds their confidence. It builds their courage," Ratti said.
If you have any old eyeglasses you don't need that you'd like to donate, you can drop them off at Cochrane Family Eyecare any time during business hours.
Those hours are: Monday - Friday from 9:30 a.m. to 6:00 p.m., Saturday from 9:30 a.m. to 5:00 p.m., Sunday the business is closed.