Nevada Proud: Squeeze In growing and giving back

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Updated: 8/01/2014 8:04 pm
RENO, Nev. ( & KRNV) -- A Reno family overcame hardships to find success in owning popular local restaurant Squeeze In. Now, their business is growing and they are giving back. 

"St. Vincent's is a charity very close to our hearts," said Squeeze In Co-Owner Shila Morris. "When I was a young girl, our family was very poor and we were on government programs and had to use St. Vincent's."

Morris is thankful her family is able to give back. "I very clearly remember going to thrift stores and standing in line to get St. Vincent's items so that we could eat every week."

From humble beginnings, her family's business is now booming. "We get to serve 262,000 people a year the best omelets on the planet. It doesn't get much better than that."

She said owning Squeeze In is a dream come true for her family. "My parents would always say if we could do anything, anything, anything we would own the Squeeze In. Not some breakfast place, not a restaurant, the Squeeze In."

In 2003, her parents Gary and Misty Young took a leap of faith and made it happen. "[They] cashed in all their savings and retirement, called in every family favor they could, quit their careers and moved to Truckee to become restaurant folks."

Just more than a decade later, they have four restaurants and are opening a fifth. Customers say the atmosphere keeps them coming back.

"It's all family-owned and run and it's kind of like having a family meal when you're here," Sean Conner said.

That is how Morris wants it to stay. They have decided to franchise Squeeze In, because they want to grow, but their family cannot do it alone. So, they are looking for franchisers who have the same family values.

"We don't want to become the next McDonald's," Morris said. "We just want more families and more communities to enjoy the Squeeze In and benefit the way Reno-Sparks has and the way our family has."

No matter how big it gets, Morris said she is happy to be right here at home. "I'm not going anywhere. I graduated from McQueen and University of Nevada, and I just love getting to have a positive impact on my hometown community, and I can't wait to have a bigger reach."

If you would like to check out Squeeze In and help a good cause, they are collecting personal care items for St. Vincent's the entire month of August. If you bring hotel-sized toiletries into any location, you will get a free orange juice or mimosa.

For locations and hours, click here.
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