Nevada pot initiative backers launch ad campaign

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Updated: 7/14 6:57 am

RENO, Nev. (AP) — A group that seeks to legalize marijuana for recreational use in Nevada is launching its first ad campaign in a unique venue.

Rather than take out TV or radio ads, the Coalition to Regulate Marijuana Like Alcohol is posting ads on the restroom walls of more than two dozen Las Vegas bars and restaurants.

Organizers say the ads use bathroom-inspired themes to get across a twofold message: that police are wasting time by going after marijuana users, and marijuana legalization would create revenue for public schools.

One ad features a nearly empty roll of toilet paper made of cash and the text, "Limited resources should be reserved for serious matters."

Another features a toilet filled with cash and the text, "Why flush money down the toilet?"

The group must collect 102,000 signatures statewide to send the matter to the 2015 Legislature.

©2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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