Nevada’s First Lady encourages Nevadans’ involvement in “Denim Day”

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Updated: 4/21/2014 12:22 pm
RENO, Nev. (KRNV & -- Nevada’s First Lady, Kathleen Sandoval, and AlertID’s Founder, Keli Wilson, are teaming up to encourage all Nevadans to participate in “Denim Day” on Wednesday, April 23, 2014.

They are rallying to “make a social statement with their fashion statement” in an effort to create awareness and support victims during Sexual Assault Awareness Month.

“Denim Day” began in response to an Italian supreme court overturning a man's rape conviction because the victim, a young woman, was wearing tight jeans. The court ruled it impossible to take off tight jeans without the victim’s help, and that the incident was therefore consensual. In revolt, women including professionals, judges and others donned denim jeans to symbolize that, regardless of dress, victims are not responsible for their victimization.

According to government reports, sexual assaults are reported less frequently than any other violent crime. Although a small percentage of brave survivors stepping forward to report their assaults and participate in the criminal justice process, there are more than 200,000 incidents of sexual violence that occur every year. That equates to one every two minutes.

Kathleen Sandoval, Nevada’s First Lady and Director of Operations for The Children’s Cabinet in Northern Nevada, plays a very active role in assisting and protecting families and children throughout the state. The Children’s Cabinet is promoting Denim Day and programs to help victims including the “Safe Place” program in which threatened individuals can seek help at any McDonald’s or on any RTC bus. In addition, the First Lady’s office, the Governor’s Office, and state employees will join her by wearing denim to raise awareness of sexual assault.

"Denim Day provides an excellent opportunity to increase awareness throughout the world that sexual assault is NEVER justified no matter what a female wears. No ALWAYS means matter the situation," said the First Lady.

For AlertID’s Founder, Keli Wilson, supporting victims is of great importance, but she also emphasizes the importance of prevention. "Sexual assault is a serious problem in our communities, but working together; we can not only help support victims, but also prevent others from becoming victims”.

If a child feels threatened in any way, go to any McDonald's or any RTC bus for help, and call toll-free at 1-800-536-4588. The Nevada Coalition Against Sexual Violence can be reached at 775-355-2220 for more information on sexual assault awareness and prevention.

AlertID offers crime and sex offender alerts, in addition to other important public safety alerts and prevention tips online via email and on smartphones. To sign up for a free account, or for more information, go to For prevention tips and resource information on sexual assault from AlertID, click HERE.

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