RENO, Nev. (KRNV & MyNews4.com) -- The food truck trend has been rapidly growing in Reno. Tonight another weekly food fest is kicking off and it has a unique twist.
Wednesday is often referred to hump day because it's in the middle of the work week, and once you get past it the rest of the week seems like it's all downhill.
Thanks to Geico and the internet, hump day is now also tied to camels and some local food trucks are taking advantage of that with a new event.
"We wanted to bring something new and different to the food truck scene," Melissa Williams said. "We always have Friday events. Why not do something during the week?"
Williams wanted the event to stand out, so she's calling it Feed the Camel.
"We're doing food trucks, we'll have local breweries with Great Basin, wine poured by Jungle Vino and also local artists and different charities looking to promote their events," she said.
Yelp is also getting in on the fun. Reno Community Manager Michael Tragash said these food truck events help the Reno food industry as a whole.
"Our restaurants are looking at what the food trucks are doing and vice versa," Tragash said. "They're trying to match each other and push each other together. It's a community effort."
The first food truck rolled into Reno about three years ago and now there are more than a dozen.
Tragash said it's exciting to watch the industry grow.
"The sky's the limit," he said. "We have to see more and more creativity with each truck that enters the scene and our existing trucks have to continue to push themselves."
That's why Williams is hoping to surprise people with this event.
"They love coming out to our events and so that's why it was really important with our Wednesday Feed the Camel to do something new and different, so that people don't get burned out," she said.
Feed the Camel is open from 5 to 8 p.m. at McKinley Culture Center, 925 Riverside Drive, each Wednesday through October 29.