RSCVA announces higher tourism numbers

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Updated: 1/22/2014 12:43 pm
RENO, Nev. ( & KRNV) -- Tourism numbers from 2013 are the highest the Reno-Tahoe region has seen since 2008. The Reno-Sparks Convention and Visitors Authority announced that last year, tourism banked $25 million more in additional room tax revenue, compared to what the region earned in 2012.

Officials credit special events like the U.S. Bowling Congress' Open Championships and increased room rates as main contributors to the profits. 2013 welcomed 45,000 more hotel bookings, with each room bringing in $7 more per night compared to 2012.

RSCVA President Christopher Baum said the Reno-Tahoe area was too good of a bargain, compared to other resort towns. "By getting the rates up to a still very reasonable level, we picked up a lot of revenue, a lot of tax revenue that allows us to market more aggressively and the customers weren't scared away. They were still getting a good deal in Reno, Sparks and North Lake Tahoe."

In 2013, area room tax revenue eclipsed $234 million. Based on scheduled events and bookings, the RSCVA expects a flat year for 2014.
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