RENO, Nev. (KRNV & MyNews4.com) -- When you think of movies, your first thought probably doesn't include the Reno-Tahoe area.
A 300,000 square foot space inside the Reno-Sparks Convention Center is empty now, but it could soon house major film productions or at least that's the hope.
"It'll bring films that not only shoot in the studio but in and around Reno, Tahoe, Sparks and the surrounding areas," said Film Reno Tahoe's Film Liaison Jeffery Spilman.
Reno Tahoe Studios was introduced to the world Monday, a year in the making and the brainchild of RSCVA's President and CEO Chris Baum and Spilman.
"We have feature films coming here, we have some smaller film projects coming here in October and November. Hoping a larger studio film in 2014," said Spilman.
Earlier this year, Governor Brian Sandoval signed Senate Bill 165, creating a new "Film Production Incentive" for the state.
"Now we're in the game and we have a proximity advantage over everybody else, it's a short drive or flight from Hollywood," said Baum.
And he said when those producers, actors and directors come, it means one thing, business for Northern Nevada.
"It's great business not only for the restaurants and hotels you would think of, but also for the local creative community, for sign companies, dry cleaners," he said. "We can see millions of dollars of economic impact very quickly from this incentive."
The various landscapes Northern Nevada has to offer, they said, have already attracted a number of reality TV tapings, commercials and music videos and Baum said there will only be more.
"It really is a huge deal and I think people will realize it more when the film crews start coming and then start seeing cameras and stars on the streets."