Renown using humor to ease discomfort of colorectal cancer conversation

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Updated: 3/19/2014 6:40 pm
RENO, Nev. (KRNV & -- Colorectal cancer is one of the deadliest forms of cancer, but it can be a little uncomfortable for people to talk about.

So the staff at Renown is using humor to spread the word about an at-home preventative screening test.

Renown Nurse Navigator Denise Wiley gets silly in a promotional rap video to raise awareness about how serious colorectal cancer is.

"It's a tough cancer to talk about," she said.
Wiley said people are often embarrassed. So, whenever possible, they try to lighten the mood to get rid of the stigma. She said, even if it's uncomfortable, it's an important conversation to have. 

"It is the third most common cancer and the second most deadly cancer," Wiley said.

So, whatever it takes, they're trying to get the word out that everyone who is 50 or older should get screened for colon cancer. 

"The more symptoms you get, usually the later the stage is of the cancer," Wiley said. "The later the stage, the harder it is to cure."

Wiley said colonoscopies are the gold standard for screening and diagnosis, but there's good news for people who are afraid of the test. It's a screening kit you can use in the comfort of your own home.

"You brush it across your specimen, put it back in the vial with the preserving solution," she said.

Wiley said while their video is funny, the results of the at-home FIT test are no joke. 

"It's considered 85 percent accurate in detecting colorectal cancer," she said. 

They recommend you use the screening kit once a year, especially if you're at a higher risk. 

"For people like me who have a family history of colon cancer, it's a way to reassure myself that everything is okay this year," Wiley said.

The kits are $15 through the end of April. You can order online or in person at the Renown Institute for Cancer, 1155 Mill Street, Reno.

For more information, and to see the the full-length rap video by the doctors and nurses of Renown, click here.
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