Safe Sleep For Your Baby Awareness Event

Reported by: Samantha Boatman
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Updated: 7/16/2014 12:12 pm
RENO, Nev. ( & KRNV) -- An awareness event was held Wednesday morning to educate the Northern Nevada community how to help every baby sleep safer.

According to the Division of Public and Behavioral Health, from 2007-2011, 9.5% of all infant deaths in Nevada were sleep related.  Representatives say it's important to not only educate parents about ways babies can sleep safer, but also everyone. Unfortunately accidents can happen anywhere, at anytime, with anyone.

For the past couple of months, there has been an advertisement on the side of some RTC buses in town. You may have also noticed pamphlets promoting "Safe Sleep For Your Baby" inside Smiths Food and Drug stores statewide.

On Wednesday morning, organizers and volunteers were handing out information to customers who were shopping at the Smiths on South Meadows Pkwy. They're promoting the "ABC's" of sleeping safety.

A-Place baby to sleep alone
B-Let the baby sleep on his or her back
C-Place the baby in a crib (not a giant bed) without any soft pillows or stuffed animals.

"Whenever a child passes from a sleep related death, most of the time it is considered an accident just so awareness and educating our community is key in preventing infant deaths," said Regina Washington, the program coordinator for Cribs For Kids in Washoe County.

The Safe Sleep for Babies also includes a smoke-free environment, a pacifier and encourages breastfeeding. Also, advises parents not to overheat the baby during sleep.

Organizers of the awareness event are thankful for the community involvement especially from grocery stores like Smiths.

"Anytime that you're able to share and contribute and educate even if you save one child then you're making a difference," said Jason Kiserow, the District Manager for Smiths Food and Drug.

For more information  you can head to or
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