RENO, Nev. (KRNV & MyNews4.com) -- Scenic Nevada has filed a lawsuit against the City of Reno, asking the court to void a recently adopted billboard ordinance because they claim it's a violation of Reno's billboard ban and city, state and federal laws.
The Reno City Council adopted the ordinance Oct. 24, 2012. Scenic Nevada says the ordinance violates a billboard ban approved in 2000 that prohibits billboard construction and permits.
Digital billboards are electronic signs that flip rotating ads every eight seconds. Scenic Nevada says they violate billboard bans because they obstruct mountain views, distract drivers and use too much energy.
News 4 spoke with Councilman Dortch, and he said he did initiate the process to get this ordinance passed, but believes it will help reduce blight in some much-needed areas, like Virginia Street between California Avenue and Plumb Lane.
In that area, for every one digital billboard that is installed, four traditional-type billboards will have to be removed.