RENO, Nev. (KRNV & MyNews4.com) -- In recognition of National Breast Cancer Awareness Month, Smith’s Food & Drug Stores is donating $10,000 to support the American Cancer Society’s Quality of Life program in Reno.
The donation is a result of Smith’s Giving Hope a Hand in-store cause marketing program which helps to fight breast cancer by supporting research projects; funding mammograms and educational outreach; and assisting women who are undergoing treatments with critical needs.
Customers’ purchases of 1,600 products with specially-marked pink tags in Kroger stores across the country raised $3 million for local breast cancer initiatives, of which Smith’s donated a total of $160,000 to local breast cancer causes throughout its seven states of operation.