Smith's supports breast cancer fight with $10,000 donation

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Updated: 10/12/2012 11:33 am
RENO, Nev. (KRNV & -- In recognition of National Breast Cancer Awareness Month, Smith’s Food & Drug Stores is donating $10,000 to support the American Cancer Society’s Quality of Life program in Reno.

The donation is a result of Smith’s Giving Hope a Hand in-store cause marketing program which helps to fight breast cancer by supporting research projects; funding mammograms and educational outreach; and assisting women who are undergoing treatments with critical needs.

Customers’ purchases of 1,600 products with specially-marked pink tags in Kroger stores across the country raised $3 million for local breast cancer initiatives, of which Smith’s donated a total of $160,000 to local breast cancer causes throughout its seven states of operation.

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