RENO, Nev. (KRNV & MyNews4.com) -- The tops of some Reno taxi cabs are going to get a makeover thanks to an initiative launched by EDAWN this morning.
Many ads atop taxi cabs promote brothel, strip club or adult entertainment. EDAWN's taxi top initiative aims to change some of those ads to target business travelers. EDAWN has worked with business owners and community leaders to replace a third of the existing advertising spaces on top of Whittlesea cabs. Those new ads will feature the message "expand your business and enjoy your life" promoting Reno as a great place to live, work and play.