Reaching Latinos: Media vies for a winning formula

Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large
Share
Updated: 4/03 7:15 am

MIAMI (AP) — Reaching the nation's 55 million Latinos has become gospel for mainstream media giants. But capturing this fast-growing audience is proving tricky to networks and websites.

Take CNN's latest attempt at a Spanish-language broadcast targeting U.S Latinos. The broadcaster axed its CNN Latino domestic Spanish-language service after one year for failing to meet revenue expectations. The NBC Latino website folded in January after just 16 months, despite producing thousands of original stories. Even the much-heralded Univision and ABC joint venture Fusion is still experiencing growing pains.

One challenge: many in the audience today are second- and third-generation Latinos. They want more stories that include them but don't want to be walled off in a Latino-only box.

©2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Share
0 Comment(s)
Comments: Show | Hide

Here are the most recent story comments.View All

No comments yet!
NEWSCASTS ON DEMAND

What's On

All content © Copyright 2014 Intermountain West Communications Company. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.
You may also view our Sitemap

Inergize Digital This site is hosted and managed by Inergize Digital.
Mobile advertising for this site is available on Local Ad Buy.