Families targeted in new Reno-Tahoe tourism survey

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Updated: 3/27 6:16 am

RENO, Nev. (AP) — Tourism official say last year's visitors to the Reno-Tahoe area stayed longer, spent more money and brought their children along more often than they did two years earlier.

Officials for the Reno-Sparks Convention and Visitors Authority say the survey identifies families as a key target audience moving forward because they spend more than groups with only adults. They also stayed nearly twice as long last year — averaging 6.2 days compared to 3.2..

The survey shows the share of families traveling with children under age 21 increased from 27 percent in 2011 to 35 percent last year. It says families averaging spending $773 compared to $637 by adults-only visitors.

The survey also found that for the first time visitation from Los Angeles equaled visitation from the San Francisco Bay Area.

©2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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