WASHINGTON D.C. (KRNV & MyNews4.com) -- The Reno-Sparks Convention and Visitors Authority is across the country in Washington D.C. on a sales mission for Reno-Tahoe.
The RSCVA has a series of interactive events planned to attract organizations to Northern Nevada. Their goal is to convince associations to hold meetings and conventions in the area, because of the potential economic benefit it could bring to Northern Nevada. Each event and organization that participates in overnight stays in the area could potentially bring millions to the area.
The group kicked off their three day events Monday night with "Living Social."
"Reno-Tahoe is a convention destination that a lot of folks aren't familiar with so we come to Washington D.C. every year and we try to be creative in the ways we attract people to hear about our story," RSCVA President and CEO Chris Baum says.
The RSCVA got about 40 people from different organizations at the event.
They had food, drinks, and the main event of the evening was painting. An instructor helped teach each participant paint a picture of Lake Tahoe all while they learned about the beautiful destination.
Which is unlike anything the RSCVA says other destinations do. They say usually other groups will just meet and greet on a one on one basis in an office setting.
So their interactive events they say are supposed to leave a lasting impression.
Baum asked Karl Ely Vice President of American Society of Association Executives how he felt about the event.
"It's a great creative evening a good way to express Reno-Tahoe area to association execs and Washington D.C. is the largest headquarters of associations so this is the place if you're going to do something you got to get about what everyone else is doing and I think you've done that," Ely says.
RSCVA kicked off day two of festivities Tuesday with another series of interactive events. News 4 will be checking in again with the RSCVA after wards.