Smokey Bear turns 70, but don't bring candles

Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large
Share
Updated: 8/07 11:42 pm

LOS ANGELES (AP) — Smokey Bear is turning 70 on Saturday — but don't bring any candles to the party, please.

As the friendly, huggable bear with the brimmed hat and shovel enters his golden years, he's burning up Twitter. But his message of fire prevention through personal responsibility hasn't changed that much.

Smokey was created in 1944, when TV was in its infancy.

Now, he has more than 300,000 friends on Facebook and 24,000 Twitter followers.

Smokey's classic slogan — "Only You Can Prevent Forest Fires" — changed to "Only You Can Prevent Wildfires" in 2001.

That's because wildfires in urban areas were becoming a bigger threat than remote forest fires.

Smokey will celebrate a day early on Friday with a party at the U.S. Department of Agriculture's headquarters in Washington, D.C.

©2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Share
0 Comment(s)
Comments: Show | Hide

Here are the most recent story comments.View All

No comments yet!
NEWSCASTS ON DEMAND

What's On

All content © Copyright 2014 Intermountain West Communications Company. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.
You may also view our Sitemap

Inergize Digital This site is hosted and managed by Inergize Digital.
Mobile advertising for this site is available on Local Ad Buy.