founder Jones talks Nevada tourism

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Updated: 12/05/2012 4:50 pm

SPARKS, Nev. (AP) — The founder of told leaders of Nevada's hotel-casino and tourism industry the explosion of information available to consumers on the Internet and through social media makes it more important than ever to listen to what they want.

Terry Jones, now the chairman of, also told about 250 business leaders at the tourism conference in Sparks on Wednesday they will have to get over the fear of failing when attempting innovative changes if they are going to succeed in the evolving economic landscape.

Jones says customers are getting smarter and have more power than ever before. He says they are "Internet empowered, technically savvy, time-starved and information rich." He said change is inevitable, growth is optional.


©2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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